DOGTV is the coolest and the first television network for dogs. A trusted source of scientifically developed content for dogs, DOGTV programming is organized into relaxing, stimulating and exposure segments that work together to provide just the right balance for the daily routines of our beloved "stay-at-home" pups. DOGTV's revolutionary content is designed for a dog's visual, auditory and emotional sensibility. DOGTV's approach to us aimed to provide their users experience, offer them one out of 3 additional devices on –top of the basic offer. Further it was essential to provide a simple registration process that ensures convenient user experience resulting in a high conversion rate.